Logo says 'To Be -- Named.'
Logo says 'To Be -- Named.'
Logo says 'To Be -- Named.'
  • A grey H within three green lines suggesting the letter E.
  • Recovering is written in gold and Voices is written in orange.
  • COLING is written in black with an orange speech bubble.

Welcome to Our new portfolio

LuisRo

LuisRo

Luis Rodrigo González Delezé studied architecture at the Universidad Iberoamericana in the city of Puebla. In 2004, he worked at LIAG Architekten in The Hague, Netherlands, and a year later returned to Mexico to join Rearquitectura, an architectural studio that he has directed alongside his father, Luis González Arenal, ever since. His office has carried out more than 500 projects and works in different states of the country, as well as projects for clients from Canada, Germany, the United States, Hong Kong, and Vietnam, in addition to consulting for Niro of Denmark and Dao Group in Laos for the construction of a coffee freeze-drying plant in the latter country.

In addition to his professional practice, he has been a project professor in Architecture at Ibero and a speaker at various local and international forums such as the Wuhan Design Biennial in China and the Design Month in Graz, Austria.

Luis Rodrigo is an active member of the Colegio de Arquitectos de Puebla, the American Institute of Architects, a trustee of the Mexican-German Volunteer Group, a founding member of the Indo-Mexican Friendship Society along with Humang Hutheesing in Ahmedabad, India, and a member of the promoting group of Puebla as a member of the UNESCO Creative Cities Network in the design sub-network. He is a founding partner of the Besign Mexico platform, La Escuadra Gestoría Cultural, and the Mexican Coordination of Creative Industries, which he currently presides. He holds a master's degree in Cultural Management and a postgraduate degree in International Cultural Cooperation from the University of Barcelona, is a member of the Cultural Management Network of the National Council of Culture, and has collaborated on various cultural projects with the Municipal Institute of Art and Culture, the Ministry of Culture and Tourism of the State of Puebla, Design Week Mexico, and other local organizations.

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Metamorfosis Nominal

2024
Metal, wood, slats

Metamorfosis Nominal explores the relationship between personal identity and the names that define us throughout our lives. Represented by the skeleton of a tree constructed from recycled rebar and wire rod, each part of this structure symbolizes a crucial stage in the evolution of our name and how we perceive ourselves in society.

The roots of the tree embody the name given at birth, an initial and fundamental mark of our identity over which we had no say and perhaps do not even like. As we grow, the trunk represents the names and nicknames assigned to us during childhood and adolescence by teachers, family, acquaintances, and friends, marking our early interactions with the social environment.

The foliage, dynamic and changing, symbolizes the name we identify with in the present, whether it is our birth name, a part of it, a nickname, or even one we have chosen to change to. This name reflects our self-perception and how we wish to be recognized by others.

I invite viewers to actively participate in the artwork by writing these names on colored ribbons and then tying them to the tree in the corresponding stage. This act not only adds color and visual texture to the tree but also reveals our complex emotions towards the names and nicknames that define us. The colors of the ribbons represent acceptance, indifference, or preference for each name at different stages of our lives, providing a visual reflection on how we relate to our identity over time.

At the end of the exhibition, using these colored ribbons and the collected information, a graph will be created to visualize the collective perceptions of identity and recognition in our contemporary society. "Nominal Metamorphosis" aspires to be a mirror reflecting our shared experience of how we are named and recognized in the world we inhabit.

This work not only celebrates diversity and personal evolution but also questions how names affect our self-image and social interactions. Through the tree of names, I invite viewers to reflect on their own names and nicknames and how these influence the construction of their identity over time.